Gaya APA
Shimp, T, A. et al (2003).
Periklanan promosi: Aspek tambahan komunikasi pemasaran terpadu Jilid I= advertising & promotion: supplemental aspect of integrated marketing communications (1).
Jakarta:
Erlangga.
Gaya MLA
Shimp, Terence, A.. et al.
"Periklanan promosi: Aspek tambahan komunikasi pemasaran terpadu Jilid I= advertising & promotion: supplemental aspect of integrated marketing communications".
1
Jakarta:
Erlangga,
2003.
Text.