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Periklanan promosi: Aspek tambahan komunikasi pemasaran pemasaran terpadu Jilid I= advertising & promotion: supplemental aspect of integrated marketing communications



Shimp, Terence A. - Personal Name
Nurcahyo Mahanani - Personal Name
Revyani Sjahrial - Personal Name
Diah Anikasari - Personal Name
1
659.1 SHI p
979-688-517-4
659.1
Text
Indonesia
Erlangga
2003
Jakarta
xxvi, 603 hlm; ilus; 25 cm
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